Freelancer writer in tech branding- Yabsira Endalekachaw

Marketing Technology Trends & Innovations in 2023

Some of the not some of the but, all tech companies use their marketing strategy in all their businesses leveraging in 2023 beyond are AI, Extended reality (XR), big data and analytics of course what better to inverts on such High leveraging to crafting your market strategy’s when unlimited source of data is on your side and aligning them with no effort.

Further, businesses are utilizing low-code/no-code platforms to automate AD scheduling and performance analysis. Lastly, consumer data privacy is a major concern that marketers are tackling with engaging transparent and intent-based marketing solutions.

Well today’s time answer are every were we just have to use our critical thinking to build just about anything we are going to talk a little about what AI should we use to Boost our critical thinking and creativity to our marketing strategy we believe small businesses should take advantage of this year.

Firstly, 1. Artificial Intelligence

AI provides valuable insights into consumer behavior, meticulously maps the entire customer journey across diverse marketing mediums, and automates essential core marketing activities. These activities include lead generation, behavioral analysis, personalized marketing efforts, customer relationship management (CRM), and other repetitive tasks.
By streamlining these processes, AI significantly enhances workforce productivity and empowers marketing managers to create and analyze intricate marketing models, leading to a substantial increase in their return on investment (ROI). Additionally, conversational marketing utilizing live chats and chatbots ensures uninterrupted 24/7 customer interaction and robust data collection.
AI also plays a critical role in intelligible audience segmentation and effectively manages targeted paid marketing campaigns such as social media management (SMM) and pay-per-click (PPC) campaigns. Lastly, leveraging the power of natural language processing (NLP), AI enables real-time customer sentiment analysis, delivering highly relevant and compelling experiences at scale.

AI that enables Ad Effectiveness Measurement

Chilean startup Adelaida builds Emotion AI, its software for behavior analysis-based ad effectiveness measurement. It leverages ML-driven computer vision and emotion recognition to evaluate ad performance for viewer attention, emotion activation, and content effectiveness. The software also provides insights on emotional responses to digital content, predictive analytics, and competitive intelligence for effective media planning. This allows advertisers to determine the most effective ad concepts and boost attentive reach to obtain higher returns on ad investments.

AI provides AI-powered Content Creation

Estonian startup Qopywriter.ai makes an AI-powered content creation platform. The startup’s copywriting tool takes title description and article type as input and utilizes ML and NLP models to generate unique articles. The output content is human-like in quality and meets search engine optimization (SEO) guidelines. This way, Qopywriter.ai automates content creation and marketing tasks for marketing specialists, SEO managers, and copywriters.

2. Social Commerce

The increasing adoption of social media platforms for live and non-live streaming presents lucrative revenue opportunities for businesses, allowing them to sell products, gather consumer reviews, and foster interaction. These platforms offer an advantageous alternative to paid advertisements while facilitating the collection of user data with their consent. Among the sub-trends in social commerce, selling products during live streams remains highly popular, followed by the utilization of vlogs and short-form video content.
Moreover, businesses and marketing agencies leverage these platforms to effectively convey brand messages, drive new trends, and enhance customer engagement. Additionally, the use of expensive celebrity influencers is being replaced by virtual social media influencers for brand promotion.
As a result, startups are developing tools to streamline communication between influencers and their fans. Furthermore, businesses aim to organically increase their visibility in search rankings, establish credibility, and harness user-generated content (UGC) to achieve these goals. Here are some AI tool that you can use:

InStreamly aids Streamer Management

Polish startup inStreamly provides a streamer management platform that connects brands and streaming platforms with micro-streamers. It allows brands to run sponsored content and display campaigns embedded in live streams of several micro-influencers with extremely engaged communities. The platform provides live statistics per campaign per streamer for campaign views, click-through rates (CTRs), and costs per click and acquisition (CPC/CPA). This enables brands to reach their target audience in a non-invasive way and build trust among gen Z users.

Reeler improves UGC Management

Swedish startup Reeler facilitates the collection, organization, and publication of UGC. The startup’s eponymous platform accumulates all content types shared by users from various social media platforms through hashtags or via emails and landing page forms. It enables marketing teams to tag and organize content and build their own media library for use in their marketing campaigns across different channels. This, in turn, empowers brands to boost customer engagement.

How to decide which new marketing technology to implement

Well well you’ve Deciding which technology to implement in your operation hinges on the needs of your business and the desires of your customers. You may be better off not adopting a new marketing trend, especially if you don’t understand the technology but are doing so only because other businesses are using it.

“While we’re moving faster and faster toward a tech-dominant world, small and midsize businesses need to prioritize the technology trends that they can leverage for greater business growth,” said Ryan Gould, vice president of strategy and marketing services at Elevation Marketing. “How do they do that? They need to ask the four following questions:

1. Who is my audience?
2. What and where are my business gaps?
3. Will this technology help close my business gaps?
4. Do I have the resources to sustain this technology for the long run?”

Use Gould’s questions as a check to ensure you don’t unnecessarily jump on board a marketing trend that isn’t suited to your business.

Digital marketing is an ever-evolving space

Marketing is ultimately about people and how your business connects with them. And just like people, marketing is ever-changing. When you’re developing and launching your digital marketing campaigns, consider both the technology trends and human behaviors that are most prominent. By crafting a campaign that leverages the latest tools and speaks to the current zeitgeist, you can be sure your brand will gain traction with your target audience.

Am sure this information help you on current and you further problems and don’t forget AI isn’t every thing when it come to business some perfectly crafted market strategy not converts as its supposed to, may be it become flat am sure you know that by now entail we met my name is yabesira endalekachew, chaw! have a good day.

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